Australia's Top Social Networking Apps Q4 2020: A Sensor Tower Report

In the fourth quarter of 2020, Australian users continued to engage heavily with social networking applications, as seen in the performance data collated by Sensor Tower. Let's delve into the numbers for the top five apps in this category.

Facebook maintained its dominance with a steady increase in weekly active users, from 18.8M at the start of the quarter to over 19.2M by the quarter's end. Downloads remained consistent, averaging around 50K per week, while revenue showed fluctuations, peaking at 79K USD in early October and ending the quarter with 74K USD.

Messenger, another popular app by Meta Platforms, Inc., displayed a strong user base with active users climbing from 18.6M to 19.3M. The app's downloads saw a high in December at 67K, while revenue trends indicated a slight dip towards the end of the quarter, closing with 1.5K USD.

Discord - Chat, Talk & Hangout showed significant revenue growth, jumping from 15K USD to nearly 30K USD in the final week of December. The app's weekly downloads saw a high of 49K in October and ended with 30K. Active users witnessed a slight decrease from 1.5M to 1.4M over the quarter.

WhatsApp Messenger experienced a steady trend in both downloads, with a peak at 38K in late December, and active users, maintaining around 6M throughout the quarter. Despite the app's revenue being minimal, the consistency in engagement highlights its strong presence.

Lastly, Messenger Kids saw a remarkable surge in downloads from 13K to 20K by the end of December, with active users also showing an upward trend from 185K to 204K. Since the app's revenue is not applicable, the focus remains on its growing user engagement.

For more detailed insights and data analysis, visit Sensor Tower, where the latest trends and figures across various app categories are regularly updated.